Business Lock Downs

Covid-19 Restrictions

With the current lock downs affecting small businesses and many losing their livelihood, how can small business survive?

Many believe they simply cannot, however others have used their websites to reach potential customers. Often this requires re-designing their current websites to allow for online sales, which can seem daunting to many.

At Creative TaLantz, we want to help, being a small business ourselves we understand that keeping business going while honoring the new guidelines is tough and being a web design company realize the pressures and headaches many face when considering a re-design, so how can we help you?

First like you we have more “time” at home, in our case it also where we do our business, so we can help you and your business by offering our services and help you redesign your website to be more aligned with online sales for those businesses that can work with that model by updating or revamping your website adding e-commerce.

This can apply to any current business, mainly because a current website if “static” meaning a website that was built and not updated, or is/was not set up for blogging/vlogging (video logging) or otherwise set-up for regular updates which causes a website’s search engine ratings to reduce over time, equating to lost reach to your customer base.

A simple way to help your search engine ratings is regular updates, and pictures, products, and videos drive ratings higher, and e-commerce on a secure site helps even further. If you are looking for help with your website Creative TaLantz is here to help you. Simply reach out to us directly by phone or email to get started and ask about our special Lock Down Pricing, and let’s start the dialog.

Creative TaLantz
(509) 420-0890

Ask for Lance

Currency, not the kind you spend

Currency,  not the kind you spend

Everybody who considers and/or builds a website is generally thrilled upon it’s completion. It new its fresh, they definitely want to show it off and create a following of others who will share it with others and so on. Then after that newness passes, what happens?

My experience creating WordPress websites, has been incredible as it allows a client to almost immediately assume control of their website upon it’s completion. We discuss currency during and after the build, yet many take the importance of currency to heart. Unfortunately many allow there websites to become static, without updates and thus all of the initial work done to get them into search engines, and recognized locally and beyond starts to unwind.

Search Engines much like people will follow a website they like to see what new things they present, however if no new info is presented, both tend to take longer to return. You see both are a computer of sorts that gauges new content, to do so each must return. Initially coming back in a short period of time, if nothing new at that moment they may give another look a little further down the line. But if on the third visit they verify no new content both people and search engines will slow to a crawl and may or may not come back at all.

If you have a website and you hope for or rely on good search engine ratings or followers, it is imperative that you post a blog update, or add material to your site such as new pages, new gallery photos etc. Doing so keeps your visitors whether human or digital coming back and helps keep you working in the search engines.

Reality on the Web

Reality on the Web.

Reality on the Web

I was chatting with a guy the other day and he knew I built websites. He said, you know what drives me crazy when I go to a company’s website? When they have a contact page with no way to contact a human (phone number), or worse yet when they don’t have a physical address listed.

He continued explaining from a user stand point that when he wants to buys something online he makes his decision based on how REAL the company appears to be online. Like the examples above phone numbers and physical address are important to would be customers.

What other things might steer a customer away from your business?

Is your website current? Meaning, things like is your copyright date this year or years old? Have you made an effort to post to your website letting both the search engines and human visitors see new information, or does your website resemble a years old post card, static with no changes over time.

The internet made an already impatient client base even more so. Our customers expect any company they do business with to have a website, and expect that it be current with relevant information and up to date posts, pictures and even video. All of these things are the basis of our reputation, failing in this results in a lesser reputation, and even worse less favorable search engine results.

If you don’t have a website and are considering one, let Creative TaLantz help get you started. I say started because our plan usually includes the building of the initial site and providing you a log-in to add your own additional info, posts (blog), pictures, and video (ie keeping your site alive).

If you already have a website that may be in need of a make over Creative TaLantz can help rejuvenate a dead website too. Call us today for a free consultation and let’s work together to improve your business image, and revive your old website, or create that new one you’ve been dreaming about.

Creative TaLantz